The hansgrohe brand is a leader in innovation, design and quality in the bathroom and kitchen industry. We want to make things great. These concepts are embedded in the hansgrohe DNA and reflected in many areas, including the sponsorship commitment to cycling.
hansgrohe becomes a sponsor and the team enters the WorldTour as BORA-hansgrohe for the first time. Peter Sagan, the rock star of international cycling, is signed and becomes World Champion for the third time in a row.
Peter Sagan wins the Paris-Roubaix cycling monument and takes the green jersey at the Tour de France as winner of the points classification.
Pascal Ackermann wins the points classification at the Giro d’Italia. Peter Sagan takes the green jersey at the Tour de France for the seventh time.
Max Schachmann wins the prestigious Paris-Nice stage race and repeats this success the following year.
Jai Hindley wins the Giro d’Italia and with this, BORA-hansgrohe’s first Grand Tour title.
Jordi Meeus wins the final stage of the Tour de France on the Champs-Élysées, also known as the sprinters’ World Championships.
Top cyclist Primoz Roglic signs for BORA-hansgrohe. The Giro d’Italia, three-time Vuelta a España and Olympic time trial winner will particularly strengthen the team at the Tour de France.
Red Bull - Bora - hansgrohe: the start of a new era in cycling. New name, new race kit, new bikes - the new look makes it clear: a new chapter in the team's history begins.Red
